Before moving into product leadership, I spent more than a decade building digital experiences across media, content, and pet health. These roles gave me a foundation in audience behavior, content strategy, digital products, and cross-functional leadership that continues to shape how I approach product today.
PawCulture / Chewy
2017–2018
At PawCulture, I led a team of 30+ freelance writers, edited award-winning editorial content, produced video series with pet influencers including Kitten Lady and Wear Wag Repeat, and contributed directly to the website.
The site's strong organic performance ultimately led to PawCulture being rebranded as Chewy's pet and lifestyle content destination,
PetMD
2016–2017
I developed and managed the content strategy for the askPETMD app, a real-time veterinary telehealth product that allowed pet parents to connect with veterinary professionals.
I also helped lead the redesign of the PetMD web experience and used insights from app users to inform content strategy, editorial decisions, and the broader digital experience.
Food Network
2013–2016
At Food Network, I managed content and programming for key areas of the digital experience, including the homepage and In the Kitchen app, balancing editorial, programming, advertiser, and culinary priorities.
I also contributed to the Food Network blog.
Additional Contributions
NBCUniversal · BBC Travel · Parents · Everyday Health · Covetrus · ManyPets